**Stephen Curry Creates Buzz by Wearing Chris Paul’s Jordan Sneakers**
Key Takeaways:
- Stephen Curry wore Chris Paul’s Jordan CP3.VII PEs during pregame warmups.
- The move sparked widespread attention on social media and among sneaker fans.
- This unusual display comes amid growing camaraderie between the veteran NBA stars.
Los Angeles, CA — Stephen Curry turned heads on January 6 by warming up in Chris Paul’s Jordan CP3.VII PEs before the Golden State Warriors’ matchup in Los Angeles. The sneaker choice quickly grabbed national attention, fueling speculation and sparking conversation across the NBA community.
Curry Surprises in CP3 Signature Jordans During Warmups
Stephen Curry, long associated with Under Armour through a lifetime endorsement deal and his own Curry Brand, stunned fans as he was seen wearing Chris Paul’s Jordan CP3.VII Player Exclusives during pregame warmups. Photos and videos from the event spread rapidly across social media, with notable sneaker reporter Nick DePaula first breaking the news via X (formerly Twitter).
The moment stood out because such cross-brand representation is extremely rare among elite athletes, especially when tied contractually to competing companies. Curry remains a high-profile ambassador for Under Armour, while Paul is a long-time Jordan Brand athlete.
Veteran Teammates Show On-Court Chemistry — and Off-Court Respect
This surprising sneaker switch may point to a deeper symbolism in the growing professional relationship between Chris Paul and Stephen Curry, who are teammates for the first time in the 2025-2026 NBA season. While the two have long respected each other as competitors, their recent on-court synergy for the Warriors has become a hallmark of the team’s strategy this season — pairing Paul’s orchestrating ability with Curry’s unmatched shooting prowess. The sneaker gesture appears to be a public sign of mutual respect and perhaps playful admiration between the two future Hall of Famers.
Sneaker Culture, Endorsements, and Currents in NBA Branding
Curry’s decision, though unlikely to signal any long-term brand realignment, highlights the evolving culture of sneaker expression in the NBA. Athletes are increasingly using their choice of footwear to tell stories, show alliances, or simply pay homage. Though Curry remains committed to Under Armour, moments like this generate cross-brand visibility and drive conversation in a fiercely competitive sneaker endorsement market worth billions annually. It also offers a PR boost to Paul’s older Jordan models, capturing the attention of basketball fans and sneaker collectors alike.
Frequently Asked Questions
Q: Why is Stephen Curry trending?
A: He was seen warming up in teammate Chris Paul’s Jordan CP3.VII PEs, despite being an Under Armour-endorsed athlete.
Q: What happens next?
A: Expect continued fan and media chatter as the Warriors push forward in the NBA season. This move may lead to similar gesture moments or new collaborations.
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