**Frustration Grows as Prices Stay High Despite US Inflation Cooling**
American consumers are growing frustrated with the economy, even though inflation appears to be cooling. Prices are still much higher than they were just a few years ago. For many shoppers, wages haven’t kept up with the cost of food, gas, and housing. This disconnect is causing what experts are calling “cranky consumer” behavior.
A new report published this week by The Wall Street Journal highlights how Americans feel stuck. Even though inflation has slowed to around 3%, many goods still cost 20-30% more than they did before the pandemic. Consumers say they are spending more but getting less, which is leading to frustration, cutbacks, and a growing sense of unfairness.
Retailers are noticing the shift. Some big brands have reported slower sales growth in recent earnings calls. Walmart and Target both said that shoppers are hunting for deals and buying fewer non-essential items. Middle- and lower-income families are especially cautious. They are focusing on groceries and household basics rather than clothes, electronics, or home goods.
Economists say the situation is complex. While inflation overall has dropped, key items like rent, car insurance, and dining out remain expensive. So even if the overall numbers look better, what people feel day to day is different. The result is growing economic anxiety during an election year, making it harder for leaders to claim positive momentum.
The Federal Reserve has kept interest rates high to control inflation, but this also makes borrowing more costly. Many Americans are struggling with credit card debt or trying to buy a home at high mortgage rates. That has only added to the discomfort, especially for younger consumers.
Businesses are now trying to adapt. Some stores are lowering prices or offering more bulk deals. But experts say it may take time before consumer trust returns. In the meantime, American shoppers remain cautious, skeptical, and, as some economists now say, cranky.
#USEconomy #Inflation2024 #CostOfLiving #ConsumerFrustration #RetailTrends
