**Santa’s Sonic Stopover Boosts Holiday Spirit and Searches in Jackson**
Key Takeaways:
- Santa Claus made a public appearance at Brook Shaw’s Old Country Store in Jackson, Tennessee.
- The festive event attracted hundreds of families and is trending under the keyword “sonic.”
- The store will continue holiday activities, including its 41st annual Christmas Eve Breakfast.
Jackson, Tennessee — “Sonic” is trending this weekend as Google search activity surged due to Santa Claus’s appearance at Brook Shaw’s Old Country Store, located near the iconic Casey Jones Village. Families flocked Saturday evening to see Santa spread cheer in one of Jackson’s most beloved local destinations.
Holiday Event Draws Crowds and Search Traffic
On Saturday, December 23, Santa made a guest appearance from 4:30 to 6:30 p.m., greeting children and listening to last-minute wishes. The event was part of a broader holiday calendar planned by the Old Country Store, a longtime fixture in the region known for its Southern cuisine and festive atmosphere. Many online were confused by the trending term “sonic”—some initially thought it referred to the video game character or the fast-food chain. But search data indicates a local spike traced to visits involving Santa near the Sonic Drive-In adjacent to the Casey Jones Lane property, helping push the term into trending territory.
Why Now? A Mix of Holiday Tradition and Local Nostalgia
The store has been a holiday staple for decades, and this year’s festivities carry added weight as the 41st annual Christmas Eve Breakfast is set to take place on December 24 at 5:30 a.m. The family-friendly atmosphere, regional media coverage by WBBJ-TV, and a renewed focus on local events during the post-pandemic holiday recovery have contributed to the surge in attention and online engagement. Queries for “sonic” spiked as photos and check-ins tagged the store due to its proximity to a Sonic Drive-In, blurring the digital lines between brand keyword and local iconography.
Keeping the Momentum Beyond the Holidays
With enthusiastic turnout and a social media buzz built around the event, the Old Country Store is successfully leveraging local traditions to sustain business visibility. Residents looking for authentic seasonal experiences appear eager to support homegrown venues. As Mrs. Claus is scheduled to appear next at the store on Sunday morning from 8 a.m. to 10 a.m., officials expect another wave of foot traffic—and subsequent online interest. The “sonic” keyword may continue to trend irregularly as long as users keep tagging both the store and the neighboring fast-food location together on apps like Instagram and TikTok.
Frequently Asked Questions
Q: Why is sonic trending?
A: A popular Santa event near a Sonic Drive-In in Jackson, TN caused local tags and searches to spike under “sonic.”
Q: What happens next?
A: Mrs. Claus appears Sunday morning, and the 41st annual Christmas Eve Breakfast will take place Monday, December 24, at 5:30 a.m.
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