**Five Guys To Redo BOGO Deal Amid Initial Chaos, Rewards Staff with $1.5m Bonuses**
Key Takeaways:
- Five Guys plans to redo its buy-one, get-one (BOGO) free offer which initially led to chaos.
- CEO Jerry Murrell confirmed that the chain was overwhelmed during the initial promotion, leading to extended customer wait times and depleted stock.
- The company plans to reward its staff with bonuses totaling $1.5 million for handling the initial chaotic offer.
Alexandria, Virginia — Five Guys is set to rerun its buy-one, get-one free offer after the initial rollout last month resulted in long customer wait times and stores running out of stock.
Initial BOGO Offer Descends Into Chaos
The popular burger chain’s original buy-one, get-one free deal, aimed to celebrate the company’s 40th anniversary, was met with an overwhelming response that the chain struggled to handle. Customers reported waiting in line for nearly an hour, leading to disappointment and frustration. Stores quickly ran out of stock, demonstrating a miscalculation in the chain’s ability to meet the unexpected surge in demand.
Five Guy’s Plans For a Smooth Second Run
In a conversation with WTOP, CEO Jerry Murrell admitted the company’s shortcomings during the initial offer. Acknowledging that they “screwed the first one up so bad”, Murrell announced plans to redo the offer, assuring customers that the company is aiming to “get it right this time”. The latest BOGO offer is set to run from Monday to Thursday.
Employees Rewarded for Perseverance
Five Guys plans to distribute $1.5 million in bonuses to its employees who bore the brunt of the chaos during the initial offer. Each of the 1,500 stores across North America is expected to receive around $1,000 in bonuses. Murrell expressed admiration for his employees, stating that they “took the BOGO bungle in stride”.
Frequently Asked Questions
Q: Why is Five Guys trending?
A: Five Guys is trending due to the chaotic fallout of their initial buy-one, get-one free offer and the recent announcement of their plans to redo the offer more efficiently. Additionally, their plans to reward staff with bonuses following the first offer’s mishandling has also garnered attention.
Q: What happens next?
A: Five Guys will be launching their revised buy-one, get-one offer, running from Monday to Thursday. The firm also plans to roll out employee bonuses as a form of appreciation for their work during the initial offer’s chaos.
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