**Steve Harrington Soap Sparks Buzz as Stranger Things Finale Nears**
Key Takeaways:
- Dr. Squatch launched a limited-edition Stranger Things soap collection inspired by key characters
- The Steve Harrington-themed “Squawk Signal” soap is gaining strong attention for its scent and show tie-in
- The release aligns with fan anticipation ahead of Stranger Things Season 5 Vol. 2 this December
LOS ANGELES — Searches for “Steve Harrington” have spiked after Dr. Squatch released a themed soap bar inspired by the fan-favorite Stranger Things character. The Squawk Signal soap, created in collaboration with Netflix for the show’s final-season merchandising push, is trending amid rising anticipation for the show’s last chapter.
Limited-Edition Tie-In Celebrates Pop Culture Icon
Steve Harrington, portrayed by Joe Keery, serves as inspiration for one of four soaps in Dr. Squatch’s new Stranger Things collection. The line draws from iconic characters and storylines from the hit Netflix series, with Steve’s bar capturing his “big brother” persona through calming scents of cherry soda and lavender. The collection comes as the series prepares to air its finale in two parts—Volume 1 premiering soon and Volume 2 set for December 25.
Why Now: Strategic Timing Amid Fan Hype
The soap collection arrives at a time of heightened fan anticipation. With the conclusion of Netflix’s flagship supernatural drama approaching, new branded content like this helps Netflix and partners like Dr. Squatch maintain cultural momentum. A similar campaign earlier this year—centered around a soap “inspired by” Sydney Sweeney’s bathwater—proved successful in generating online buzz. Capitalizing on nostalgia and character fandom, the Harrington soap taps into Stranger Things’ strongest storylines without revealing major plot spoilers.
Merchandising Boosts Engagement Ahead of Holiday Release
This move reflects a broader trend among streaming platforms and licensing partners to expand viewer engagement through lifestyle products. For Dr. Squatch, known for its humorous and nostalgic marketing, aligning with a global franchise like Stranger Things provides brand exposure beyond its male-targeted base. As fans prepare binge-worthy plans for the finale and Netflix aims to salvage subscriber retention through major releases, tie-ins like the Squawk Signal bar can convert online attention into sales.
Frequently Asked Questions
Q: Why is Steve Harrington trending?
A: A new Stranger Things-themed soap bar from Dr. Squatch based on the character Steve Harrington has gone viral ahead of the show’s final season.
Q: What happens next?
A: Stranger Things Season 5 Volume 2 premieres on December 25, likely spurring more character-based releases and merchandise tie-ins.
#StrangerThingsFinale
