**In-N-Out Removes ’67’ Menu Code After Viral TikTok Trend Prompts Action**
Key Takeaways:
- In-N-Out removes menu code “67” following a viral internet trend associating it with inappropriate slang
- The company issued an official statement confirming the removal from all order systems
- Trend gained momentum on TikTok, prompting customer and employee confusion
Irvine, California — The number “67” is no longer part of In-N-Out’s internal ordering system, the company confirmed this week, after the code gained popularity from a viral trend circulating on platforms like TikTok. The chain took action to avoid inappropriate associations with the number that had no official meaning at the restaurant.
Viral ‘6-7’ Trend Causes Disruption at Registers
The decision comes after a social media trend labeled “6-7” went viral, claiming that asking for item “67” at In-N-Out would prompt a secret or off-menu item. The posts led to widespread confusion at the chain, with customers repeatedly asking for the nonexistent item and recording employees’ reactions. **In-N-Out representatives confirmed on July 8** that they had fully removed the number “67” as a code or menu reference across all stores moving forward to prevent further disruption.
Origin and Spread of the TikTok Trend
Over the past few weeks, multiple TikTok videos emerged suggesting that customers should try ordering “number 67” to receive a secret menu item or provoke a reaction from staff. The trend was purely fabricated and had no basis in the company’s actual offerings. In-N-Out, famous for its simple menu and curated “secret menu,” found itself dealing with backlogged drive-thrus and misinformed patrons as the prank gained traction. **Some videos received over 1 million views**, rapidly amplifying the misinformation. Due to In-N-Out’s tight menu control and employee-focused culture, the company acted swiftly to mitigate further confusion.
Preventing Future Misuse of Menu Systems
This incident marks a rare example of a company altering internal processes due to viral content. In-N-Out typically resists menu changes, but this move may set a precedent for how brands respond to online hoaxes that impact operations. **Company officials stated** they reviewed all numeric codes internally to ensure no further potential for viral misuse. As digital platforms increasingly influence customer behavior, companies may need to fortify systems against misinformation that disrupts real-life interactions.
Frequently Asked Questions
Q: Why is 67 trending?
A: A fake TikTok trend falsely claimed “67” was a secret menu item at In-N-Out, prompting confusion and viral attention.
Q: What happens next?
A: In-N-Out has fully removed the number “67” from its ordering system and will monitor for future hoaxes.
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